Consulting Services
Brand Strategy
The foundation for any brand lies in a well-thought out brand vision, positioning, identity and promise before you spend any money on creative or media. I can help you define your brand, its core audience, and meaningful, impactful customer insights from which to launch your messaging strategy. Whether you’re a startup, a 501c3 or a billion-dollar brand, the importance of having a rock-solid brand architecture is paramount to your long-term marketing success.
Messaging Strategy
You know who you are as a brand, and even who your customer is. Now it’s time to track your customer’s offline and online journey and turn your brand architecture and insights into a messaging strategy that creates a deep and meaningful connection with your audience at every stage of their journey to maximize awareness, purchase intent and loyalty/repeat purchase.
Fractional CMO
Fractional CMO and Marketing VP positions are a growing trend. I can supply your business with temporary senior marketing leadership to help you keep your brand on course. Whether you’re a startup with marketing needs but without the budget to bring on a full-time senior leader, or an established business that needs to fill a gap created by a departing senior marketer, you don’t have to put everything on pause or “go without”. I can provide your business with senior level marketing strategy and support for a period of months up to and exceeding a year.
Campaign Development
Maybe you’ve got your brand all figured out and you need help with advertising, but aren’t sure where to even begin. I can collaborate with your team, or manage the process for you. I collaborate with agencies in the Boston area and also have a stable of skilled specialists in the industry who I with for everything from creative & production to media and PR - whatever your need. I also “play nice in the sandbox” if you already have agency partners you like to work with but need help managing the process or ensuring the work is integrated. Regardless of how many people you need, all fees are passed through without mark-up.
Pricing
Rates vary based on size and complexity of the assignment. I also love to work with non-profits and offer a “low bono” rate on projects that support 501c3 organizations.
Regardless of what rate we agree on, know that 5% of all revenue will be donated to The World Wildlife Fund to protect endangered species.
Competitive Analyses
You spend all day focused on your own brand. It can be hard keeping up with the competition too. ESM can provide a holistic look at how your competition is positioned in the marketplace, who their customers are, and what they’re doing to attract sales. Output can be based on publicly available information and/or include proprietary research.
Agency Search
Maybe you need an agency, but don’t have the skillset internally to find the right partner. I can manage the entire agency search process for you, matching you with the perfect resource for your needs. After an initial intake with all key stakeholders, I’ll provide all the necessary tools for agency assessment, perform all agency outreach, help you narrow down your agency list, set up face-to-face meetings, prioritize your finalists and even assist with compensation negotiations and review of contracts.